If you are a small business, chances are that a lot of your clients and potential clients are right in your local area. How do they find you?
Not so long ago, a big marketing tool was the phone book – remember all the business listings in the Yellow Pages? A lot of businesses even bought ads in those publications and for years they would attract new customers.
How things have changed – we have not had a landline phone for at least 10 years and I can’t remember the last time I saw a phone book.
Of course, the whole Yellow Pages concept really doesn’t work these days, there are much better ways of finding information about local businesses – usually online sources. It is therefore important that the small business owner has an understanding of how local online marketing works and is able to take advantage of this.
There are a lot of tools that can help with your local online marketing. Do you know what they are? Do you know where you stand locally? Our Local Marketing Checkup is a great way to find out and get started winning more local business.