In this page, I’m going to list some of the ones that I use everyday, along with some notes as to what I use them for.
Some are free, some are paid apps – as far as I’m concerned, all are indispensable.
The main tool I use for optimising websites and for general SEO ideas is SEO Moz.
SEOMoz is a paid tool (the Pro version currently costs $100.00 per month), but to me it is indispensable. Moz contains a whole bunch useful research tools – for links, keyword research, for tracking complete online campaigns – but it is also a community. The content on the site isn’t limited to SEO, it is just a great resource for inbound marketing in general.