What is the difference between white hat SEO and black hat SEO?

The difference between these two types of SEO is like comparing the difference between a shady character you would not want to hang around with and a college honors graduate. The shady character is similar to black hat SEO and the collect honors graduate is your white hat SEO. In simple terms, white hat SEO complies with all of Google’s guidelines and is exactly what Google wants to see when ranking a website. Black hat SEO uses so called SEO tricks in an attempt to deceive the search engines by ranking your website using quick fixes that are likely to eventually get your site de-indexed.

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SEO expert located in Bath, United Kingdom. I work with local businesses to help rank their website in the place where it matters most on the Internet. At the top of the organic search results of Google which is prime real estate online.

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